The Dark Knight Rises Campaign

Nearing its premiere, Warner Brothers, the official distributor of The Dark Knight Rises movie, released a viral marketing campaign as done in the previous movie. Found in the movie’s website is a Gotham City police investigation showing different places Batman was seen. Fans can unlock still frames of the trailer when they tweet the graffitis found in the said places using the hash tag #TDKR07202012.

Image from DarkKnightRises.com

Image from @CypherScar

When the frames were completed, fans tried to collate the significant stills to produce the trailer. Minutes afterwards, Warner Brothers finally released the third trailer online.

Here’s the video. I recommend you watch it at 1080p.


Catch the Christopher Nolan’s last film for the Batman franchise in cinemas on July 20, 2012 starring Christian Bale, Tom Hardy, Anne Hathaway, Morgan Freeman, Gary Oldman, and Joseph Gordon-Levitt.

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